So did you hear about the new Mystery movie making marketing history?IT WAS the film without a name, and the poster with no words.
For months it had no title and a shroud of secrecy surrounded its cast and plotline, with only a few carefully leaked clues.
Now we know that Cloverfield, a horror film, has been the subject of an unusual internet marketing campaign that experts herald as the way of the future.
The lack of detail on early promos fermented the interest of people in their late teens and early 20s, whom film marketers targeted because they use the internet.
"For people who are interested in that type of film, they're obviously incredibly savvy about the worldwide web, all their information comes from online, they know about things before we do. It's been incredible running an unnamed campaign, with this response."
The first posters of the film contained an image of a headless Statue of Liberty and the release date in small print, with no details, not even the names of stars.
See the Cloverfield Horror Movie Trailer along with other Cloverfield related videos.
Check out other Horror Movies and videos at my Horror Movie Niche Video site.
Enjoy,
MarkLL
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